This is the first part of a series looking at the book Hooked and applying it to mobile apps. To maximize your apps lifetime value you need great retention. Hooked explains how you can do this by creating habit-forming products. I highly recommend you give it a read if you are working on a product.
“When successful, forming strong user habits can have several business benefits including: higher customer lifetime value(CLTV), greater pricing flexibility, supercharged growth, and a sharper competitive edge. ” Hooked — Nir Eyal
A part of creating a habit-forming product are triggers. There are two types of triggers, external and internal. The ultimate way to increase mobile app retention is to have internal triggers. The majority of us use Facebook, email or another app daily. These services probably no longer require external triggers for us to use them daily. I check my email without seeing a notification. We go to these products naturally. They have internal triggers, which are triggers that happen in the mind. Before you have internal triggers you need external ones. Below is a list of external triggers falling under the categories of earned and owned for mobile apps.